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BEll & Ross Watches

Rooted in aviation and military precision, Bell & Ross crafts professional-grade timepieces designed for absolute performance. Each watch reflects the brand’s commitment to legibility and reliability inspired by aircraft cockpit instruments. From its signature square-case designs to advanced chronographs and GMT models, Bell & Ross unites aeronautical engineering with contemporary Swiss watchmaking for those who demand precision in every mission.

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BR-03 Black Steel 41mm - Black Dial on StrapBR-03 Black Steel 41mm - Black Dial on Strap
BR-X5 Black Titanium 41mm - Black Dial on BraceletBR-X5 Black Titanium 41mm - Black Dial on Bracelet
BR-X5 Ice Blue Steel 41mm - Blue Dial on StrapBR-X5 Ice Blue Steel 41mm - Blue Dial on Strap
BR-05 Chrono Green Steel 42mm - Green Dial on BraceletBR-05 Chrono Green Steel 42mm - Green Dial on Bracelet
BR-03 Skeleton Lum Ceramic 41mm - Black Dial on StrapBR-03 Skeleton Lum Ceramic 41mm - Black Dial on Strap
BR-03 Skeleton Black Ceramic 41mm - Black Dial on StrapBR-03 Skeleton Black Ceramic 41mm - Black Dial on Strap
BR-03 Chrono Black Matte 42mm - Black Dial on StrapBR-03 Chrono Black Matte 42mm - Black Dial on Strap
BR-03 Horizon 41mm - Limited Edition Gyroscope DialBR-03 Horizon 41mm - Limited Edition Gyroscope Dial
BR-03 Diver White Steel 42mm - White Dial on Rubber StrapBR-03 Diver White Steel 42mm - White Dial on Rubber Strap
BR-03 Military Ceramic 41mm - Green Dial on Rubber StrapBR-03 Military Ceramic 41mm - Green Dial on Rubber Strap
BR-03 Cyber Ceramic 42mm - Skeleton Dial on StrapBR-03 Cyber Ceramic 42mm - Skeleton Dial on Strap
BR-X5 Black Steel 41mm - Black Dial on StrapBR-X5 Black Steel 41mm - Black Dial on Strap
BR-03 White Steel & Gold 41mm - Leather StrapBR-03 White Steel & Gold 41mm - Leather Strap
BR-05 Black Ceramic 41mm - Black Dial on StrapBR-05 Black Ceramic 41mm - Black Dial on Strap
BR-05 Chrono Black Steel 42mm - Rubber StrapBR-05 Chrono Black Steel 42mm - Rubber Strap
BR-03 Diver Lum Outline 42mm - Limited EditionBR-03 Diver Lum Outline 42mm - Limited Edition
BR-05 Blue Steel 40mm - Blue Dial on BraceletBR-05 Blue Steel 40mm - Blue Dial on Bracelet
BR-05 GMT Sky Blue 41mm - Blue Dial on StrapBR-05 GMT Sky Blue 41mm - Blue Dial on Strap
BR-05 Black Steel 41mm - Black Dial on StrapBR-05 Black Steel 41mm - Black Dial on Strap
BR-05 Black Steel 41mm - Black Dial on BraceletBR-05 Black Steel 41mm - Black Dial on Bracelet
BR-05 36mm - Mother of Pearl Dial on Bracelet BR-05 36mm - Mother of Pearl Dial on Bracelet 
BR-03 Heritage 41mm - Black Dial on StrapBR-03 Heritage 41mm - Black Dial on Strap
BR-03 Black Matte 41mm - Black Dial on StrapBR-03 Black Matte 41mm - Black Dial on Strap
BR-03 Blue Steel 41mm - Blue Dial on StrapBR-03 Blue Steel 41mm - Blue Dial on Strap

Timepieces Inspired by Aviation and Military Standards

Founded in 1992 by Bruno Belamich and Carlos Rosillo, Bell & Ross was created with a mission to design professional timepieces for extreme conditions. The brand draws inspiration from aeronautical instruments and military specifications, resulting in watches known for legibility, functionality, and durability. From the cockpit to the wrist, Bell & Ross has become a trusted name among pilots, divers, and tactical professionals.

Iconic Square Cases and Technical Innovation

Bell & Ross is best known for its BR 01 and BR 03 collections, featuring the signature square case with round dial, directly referencing cockpit flight instruments. The brand produces tool watches with complications such as chronographs, GMT functions, and dive bezels, engineered for performance and visibility. With Swiss-made movements and bold industrial design, Bell & Ross continues to define a distinctive space in the world of professional and luxury sport watches.

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Mon–Wed: 10 AM–6 PM
Thu: 10 AM–8 PM
Fri–Sat: 10 AM–6 PM

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